Now that you've launched your beautiful new SpaceCraft website, it's time to start thinking about how to get more website visitors that you can convert into customers. The right approach to increasing online traffic can push your site higher in search rankings and put your business ahead of the competition. As you build your web presence, you'll notice that there are many ways to advertise your business online. At SpaceCraft, we offer marketing services that incorporate three common tactics for attracting more search traffic. Read on to learn the basics of these online marketing methods, and contact us today to see what kind of online marketing is right for your unique business.more
Your website content plays one of the most important roles in creating your online presence. It can tell the story of your unique brand, illustrate your service or product, and drive potential customers to purchase. Now that you've chosen the perfect website template, the next step is to figure out what types of content your website needs most. From blog posts to logos, there are many kinds of content you'll need to consider if you want your website to accurately communicate your product, services, and brand. Whether you're redesigning your website or starting a new website from scratch, gathering and creating your website's content can quickly become overwhelming. To help make this process a bit easier, our designers have created an overview of the types of content you'll need when starting your website design, as well as some best practices to use when placing content on your website. Save valuable time by reading these tips before you start building your website.
How Many Pages Do You Really Need?
Before you start typing,...more
The complex task of putting together a website for your small business becomes easier when you know how to choose a website template. A template provides a foundation to work with when establishing your web presence and makes building and maintaining a site easier than starting from the ground up.
Ready to build your own website, but don’t know where to start? Check out our tips for how to choose the best website template for your business.more
Some companies believe websites are simply a tool for advertising their services and telling potential customers about themselves. While having a website to communicate your unique brand and services is the first step to broadening your company’s marketing efforts, online marketing is an ongoing task, and many companies fail to realize the importance customer feedback has on their online presence. Customer feedback and reviews can make or break your reputation both online and offline, and are a critical part of your online success. Read on to learn more about the importance of customer feedback, and why you should make online reviews a focus in your marketing plan.more
If you've been watching your website's search engine performance, you know how important mobile-friendly web design is to Google. In fact, Google now processes more searches made from mobile devices than from PCs -- so providing great search results to mobile users is the company's priority.
Google recently announced a fundamental change to the way in which it will handle search queries in the future. The company plans to create two entirely separate web indexes -- one for mobile pages and another for desktop pages. Google will prioritize the mobile versions of pages on its search results pages, and it will display the desktop versions when no mobile pages are available.
Following the change, websites without mobile-friendly designs will likely receive significantly reduced search engine traffic. Is your website ready?more
At SpaceCraft, we're proud to offer websites that are completely responsive and scale across all devices seamlessly. While these mobile-friendly features come standard on all our websites, we also want to give our customers the ability to easily edit the design on every version of their website. We've been working hard on improvements to our mobile navigation styling options to give our customers the power to easily change their website's navigation structure across desktop and mobile devices. While other website building platforms may require an expensive developer for these types of mobile navigation changes, our user-friendly CMS lets even those with no coding experience take back the reins on their website management. Learn more about our exciting new mobile navigation styling features!more
At SpaceCraft, we're constantly looking for new and innovative ways to help our customers improve their web presence. We're excited to announce our new video gallery functionality that gives you the ability to add multiple videos on one page in a visually pleasing way. Engage your website visitors by adding various video resources onto one page, and let your video content take center stage.more
A landing page without a powerful Call to Action (CTA) is like a boat without water - it will get you nowhere. CTAs encourage consumer engagement and prompt your customers to take action. Not just any action, but the specific action you want them to take when they land on your website.
Without a clear call to action, your website visitors are left in limbo not knowing what step to take next. Ultimately, this is where many online sites lose their potential customers. Why spend time designing a wonderful, dynamic landing page, without putting the same effort into creating a CTA that will help you gain more customers?more
Ready to get started building your online presence with SpaceCraft? We created a short video to help you navigate our easy to use website building tool. From choosing a template as your starting point to adding a custom domain, we'll walk you through the basics so you can start designing your unique website.
Watch our Getting Started video today, and sign up for our 14 day free trial to start crafting your space online.more
Your website looks best when you hire a photographer to get great shots of your workspace, products, and staff. However, we realize this isn't always possible. If custom professional photos aren't an option for your business, you can still get access to high-quality photos for your website through stock photography sites. Learn more about recommended image sizes and formats for the web, and try out some of the SpaceCraft design team's favorite stock photo resources.
Recommended Stock Photo File Formats and File Sizes for the Web
When you incorporate images into your site, you should favor JPGs. This file format is ideal for photos because they are "lossy", meaning additional data is not saved, so you end up with a smaller file size. The only exception to this rule is when you need a transparent background for your images. In this situation, you should use PNG files. We recommend minimizing the amount of PNGs used, as this format is lossless and retains all color data. Using more PNGs results in a larger file size, which may slow down your website...more