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The complex task of putting together a website for your small business becomes easier when you know how to choose a website template. A template provides a foundation to work with when establishing your web presence and makes building and maintaining a site easier than starting from the ground up.

Ready to build your own website, but don’t know where to start? Check out our tips for how to choose the best website template for your business.

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Some companies believe websites are simply a tool for advertising their services and telling potential customers about themselves. While having a website to communicate your unique brand and services is the first step to broadening your company’s marketing efforts, online marketing is an ongoing task, and many companies fail to realize the importance customer feedback has on their online presence. Customer feedback and reviews can make or break your reputation both online and offline, and are a critical part of your online success. Read on to learn more about the importance of customer feedback, and why you should make online reviews a focus in your marketing plan.

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If you've been watching your website's search engine performance, you know how important mobile-friendly web design is to Google. In fact, Google now processes more searches made from mobile devices than from PCs -- so providing great search results to mobile users is the company's priority.

Google recently announced a fundamental change to the way in which it will handle search queries in the future. The company plans to create two entirely separate web indexes -- one for mobile pages and another for desktop pages. Google will prioritize the mobile versions of pages on its search results pages, and it will display the desktop versions when no mobile pages are available.

Following the change, websites without mobile-friendly designs will likely receive significantly reduced search engine traffic. Is your website ready?

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New Mobile Navigation Features

At SpaceCraft, we're proud to offer websites that are completely responsive and scale across all devices seamlessly. While these mobile-friendly features come standard on all our websites, we also want to give our customers the ability to easily edit the design on every version of their website. We've been working hard on improvements to our mobile navigation styling options to give our customers the power to easily change their website's navigation structure across desktop and mobile devices. While other website building platforms may require an expensive developer for these types of mobile navigation changes, our user-friendly CMS lets even those with no coding experience take back the reins on their website management. Learn more about our exciting new mobile navigation styling features!

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New Video Galleries

At SpaceCraft, we're constantly looking for new and innovative ways to help our customers improve their web presence. We're excited to announce our new video gallery functionality that gives you the ability to add multiple videos on one page in a visually pleasing way. Engage your website visitors by adding various video resources onto one page, and let your video content take center stage.

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A landing page without a powerful Call to Action (CTA) is like a boat without water - it will get you nowhere. CTAs encourage consumer engagement and prompt your customers to take action. Not just any action, but the specific action you want them to take when they land on your website.

Without a clear call to action, your website visitors are left in limbo not knowing what step to take next. Ultimately, this is where many online sites lose their potential customers. Why spend time designing a wonderful, dynamic landing page, without putting the same effort into creating a CTA that will help you gain more customers?

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Ready to get started building your online presence with SpaceCraft? We created a short video to help you navigate our easy to use website building tool. From choosing a template as your starting point to adding a custom domain, we'll walk you through the basics so you can start designing your unique website.

Watch our Getting Started video today, and sign up for our 14 day free trial to start crafting your space online.

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Your website looks best when you hire a photographer to get great shots of your workspace, products, and staff. However, we realize this isn't always possible. If custom professional photos aren't an option for your business, you can still get access to high-quality photos for your website through stock photography sites. Learn more about recommended image sizes and formats for the web, and try out some of the SpaceCraft design team's favorite stock photo resources.

Recommended Stock Photo File Formats and File Sizes for the Web

When you incorporate images into your site, you should favor JPGs. This file format is ideal for photos because they are "lossy", meaning additional data is not saved, so you end up with a smaller file size. The only exception to this rule is when you need a transparent background for your images. In this situation, you should use PNG files. We recommend minimizing the amount of PNGs used, as this format is lossless and retains all color data. Using more PNGs results in a larger file size, which may slow down your website...

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Improve CTA Webinar

At SpaceCraft, we're constantly looking for new ways to help our customers grow their businesses through our easy to use website platform. In our most recent webinar, we teamed up with the email marketing gurus at Emma to discuss what makes a killer CTA, and how to best capture potential customers at every step of the buyer journey. Listen in to learn more, and start growing your customer list today!

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SEO best practices

So you've just launched your brand-new website, and you're anxious for new customers to start rolling in, or want to make sure your existing customers can still find you online. What some business owners don't realize is that web users need to be able to find you online before they become a customer. Since the very beginning, web users have favored websites that show up higher in search results, as they want to find the information they need fast. Showing up on the first page of search results has become even more difficult as search engines have adapted to increased browsing on mobile devices, more ad space, and tougher competition as more and more businesses are getting online. That being said, following SEO best practices is critical to building your online presence and attracting customers to your newly launched website. Below are six critical SEO actions to take before you launch your new site or as soon as possible afterwards to give your website the best chance to rank against the competition.

Action 1: Redirect Old URLs

If you have an existing...

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howdy@gospacecraft.com

701 Brazos St., Suite 950
Austin, TX 78701

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