A landing page without a powerful Call to Action (CTA) is like a boat without water - it will get you nowhere. CTAs encourage consumer engagement and prompt your customers to take action. Not just any action, but the specific action you want them to take when they land on your website.
Without a clear call to action, your website visitors are left in limbo not knowing what step to take next. Ultimately, this is where many online sites lose their potential customers. Why spend time designing a wonderful, dynamic landing page, without putting the same effort into creating a CTA that will help you gain more customers?more
Ready to get started building your online presence with SpaceCraft? We created a short video to help you navigate our easy to use website building tool. From choosing a template as your starting point to adding a custom domain, we'll walk you through the basics so you can start designing your unique website.
Watch our Getting Started video today, and sign up for our 14 day free trial to start crafting your space online.more
Your website looks best when you hire a photographer to get great shots of your workspace, products, and staff. However, we realize this isn't always possible. If custom professional photos aren't an option for your business, you can still get access to high-quality photos for your website through stock photography sites. Learn more about recommended image sizes and formats for the web, and try out some of the SpaceCraft design team's favorite stock photo resources.
Recommended Stock Photo File Formats and File Sizes for the Web
When you incorporate images into your site, you should favor JPGs. This file format is ideal for photos because they are "lossy", meaning additional data is not saved, so you end up with a smaller file size. The only exception to this rule is when you need a transparent background for your images. In this situation, you should use PNG files. We recommend minimizing the amount of PNGs used, as this format is lossless and retains all color data. Using more PNGs results in a larger file size, which may slow down your website...more
At SpaceCraft, we're constantly looking for new ways to help our customers grow their businesses through our easy to use website platform. In our most recent webinar, we teamed up with the email marketing gurus at Emma to discuss what makes a killer CTA, and how to best capture potential customers at every step of the buyer journey. Listen in to learn more, and start growing your customer list today!more
So you've just launched your brand-new website, and you're anxious for new customers to start rolling in, or want to make sure your existing customers can still find you online. What some business owners don't realize is that web users need to be able to find you online before they become a customer. Since the very beginning, web users have favored websites that show up higher in search results, as they want to find the information they need fast. Showing up on the first page of search results has become even more difficult as search engines have adapted to increased browsing on mobile devices, more ad space, and tougher competition as more and more businesses are getting online. That being said, following SEO best practices is critical to building your online presence and attracting customers to your newly launched website. Below are six critical SEO actions to take before you launch your new site or as soon as possible afterwards to give your website the best chance to rank against the competition.
Action 1: Redirect Old URLs
If you have an existing...more
“How are you different than WordPress?” has become one of the most common questions that our team seems to get these days.
For some people, WordPress is synonymous with the word website. At SpaceCraft, we are quickly trying to change that mindset. Don’t get us wrong, WordPress is a good platform if you are a serious blogger, experienced developer, or have an in-house IT team.
Unfortunately, with a WordPress website, your site is only as good or optimized as the person who is building it. There are many creative shops building WordPress websites, but they’re certainly not all created equal. Our biggest warning to any client weighing their options is to make sure that they understand that choosing WordPress as their CMS won’t magically give them or their business a leg up on the competition.
We might be biased, but in our eyes SpaceCraft is a superior solution for small businesses needing a turnkey solution with beautiful designs, great support, and fantastic SEO, all while breaking their dependence on developers. (Don’t take our word for it, give it a test...more
Our Image Galleries are becoming extremely customizable with the series of updates we have been putting together for you this quarter. A wide selection of gallery arrows are now available for you to choose from, 45 total options to be exact! That includes the option to add one of three colored shapes behind the arrow along with other detailed controls.more
We are launching some fresh effects for your photos and image galleries today! A big request from our customers was to include Title and Descriptions as a feature for their images. We consider this a great option for photographers or businesses who are looking to add more descriptive content to their portfolios.more
The SpaceCraft team is constantly cooking up fresh new features for you to use on your website! We are also always listening to our customers in an effort to keep our platform one of the leading website builders available in the market. This week, we are happy to include Parallax scrolling and Carousel slideshow options in our rich selection of design options: two new features in line with the advancing world of responsive and beautiful web design.more
The customer experience is spoken of constantly. We are reminded everyday that this is the era of the customer. Their journey matters more than anything else. Their impression of your company can make or break your business, and one of the first impressions they may get is from your website. First impressions are important, right? So why isn’t your website doing it’s job?more