Make the most out of local profiles
If your website is for a business, then you should make sure to have profiles on major local listing sites. At the very least, having listings on major aggregate sites like Google My Business, Yelp, and Facebook, are essential. These local profiles are important because they provide space for users to leave reviews. These websites also have a very high domain authority, so they appear prominently in search engine result pages. You should also create local profiles on industry-specific sites, like Angie’s List for home services or The Knot for wedding-related venues or services.
Of all the local aggregate sites, Google My Business is likely the most important. The information on your Google My Business listing displays in Google’s “local 3-pack” in the search results and on the map listings. If you want your business to have a strong online footprint, then you should make the most out of these listings by adding posts,...more
Does your business or organization have a verified Google My Business profile? If you want your business to have a strong digital footprint, then a robust Google My Business listing is essential. The information in your Google My Business profile is what appears in Google’s “3-pack” and the map listing. Optimizing and verifying your Google My Business listing is important, especially after Google’s recent algorithm changes that favor local results
Luckily, the Google My Business interface is easy to use and customize. You can access via desktop or download it to your smartphone through iTunes or the Google Play store. It is also completely free to use. While it is easy to use, it does take some effort to live up to its full potential. Read on to see how to optimize your Google My Business listing.more
In the early days of Google over a decade ago, search engine optimization (SEO) strategies were very different. In those times, the best way to drive traffic to your site was to show up on the first page of search results. Over the years, especially recently, Google has made many algorithm changes. This means that search rankings are not the same as they used to be.more
Many business owners are aware of how important online reviews are when finding new customers, but many struggle with actually getting people to leave reviews. We all know that the best way to get 5-star ratings is by perfecting your customer service, but actually getting that review can be a bit trickier. We’ve put together a few ways to get positive reviews, faster, so you can grow your online authority.more
As a business owner, you work hard to provide excellent customer service for your clients. Your may have perfected your customer service on the job, but what about on the internet? Your online presence is essentially an extension of your business, and online reviews bring extra opportunities to build relationships, solve problems, and also improve your business’s reputation.more
At SpaceCraft, we're constantly looking for ways to improve our website building platform, and we're excited to announce that all SpaceCraft websites can now take advantage of HTTPS, the most secure protocol available for websites today. Read on to learn more about SSL web hosting and HTTPS, and discover the benefits it can provide website owners and visitors alike.
What Is SSL?
SSL (Secure Sockets Layer) creates a private session between a web browser and a website. During the session, the browser and the website use a cipher to encrypt data before sending it to the other party. The website, and the browser being used to view it, use a decryption key to decipher the data. Without the key, the data looks like a random jumble of letters, numbers and symbols.
What Are the Benefits of SSL Web Hosting?
SSL creates a safer web browsing experience, which is a great thing for you and your website's users, especially if your website gathers personal information such as credit card information, phone numbers, passwords, or medical...more
At SpaceCraft, we're constantly adding new features to our platform based on client feedback, and we're excited to announce our brand new reporting tool. Quickly check your website's traffic right from the SpaceCraft dashboard. You can also see what devices your viewers use to browse your website. Best of all, there's no code to implement this new reporting functionality - we've already set it up for you. Professional and Concierge customers can simply click on the reporting tab within the dashboard overview page. From there, you'll see your unique website's stats automatically. Interested in boosting your website's traffic? Check out our marketing packages. With SpaceCraft, it's easier than ever to create, manage, and promote your online presence within one simple platform.
Real-time analytics are only available on our Professional and Concierge plans. Basic and Premium customers can upgrade through the SpaceCraft dashboard. To learn more about this new feature, contact us today.more
Now that you've launched your beautiful new SpaceCraft website, it's time to start thinking about how to get more website visitors that you can convert into customers. The right approach to increasing online traffic can push your site higher in search rankings and put your business ahead of the competition. As you build your web presence, you'll notice that there are many ways to advertise your business online. At SpaceCraft, we offer marketing services that incorporate three common tactics for attracting more search traffic. Read on to learn the basics of these online marketing methods, and contact us today to see what kind of online marketing is right for your unique business.more
Your website content plays one of the most important roles in creating your online presence. It can tell the story of your unique brand, illustrate your service or product, and drive potential customers to purchase. Now that you've chosen the perfect website template, the next step is to figure out what types of content your website needs most. From blog posts to logos, there are many kinds of content you'll need to consider if you want your website to accurately communicate your product, services, and brand. Whether you're redesigning your website or starting a new website from scratch, gathering and creating your website's content can quickly become overwhelming. To help make this process a bit easier, our designers have created an overview of the types of content you'll need when starting your website design, as well as some best practices to use when placing content on your website. Save valuable time by reading these tips before you start building your website.
How Many Pages Do You Really Need?
Before you start typing,...more
The complex task of putting together a website for your small business becomes easier when you know how to choose a website template. A template provides a foundation to work with when establishing your web presence and makes building and maintaining a site easier than starting from the ground up.
Ready to build your own website, but don’t know where to start? Check out our tips for how to choose the best website template for your business.more