Anyone in sales or support at a SaaS (Software as a Service) platform knows the importance of improving your conversion rate and decreasing churn. On a basic level what this means is simple: obtain as many clients and lose as few as possible.
In most software sales positions, you can accomplish these goals by staying organized, learning the product inside and out, listening, treating clients fairly, staying driven, and being honest. But the rules of the game change when you're just getting started, as any entrepreneur or new small business owner will tell you. And being able to adapt and analyze these new rules can help accelerate business growth at every level.