Shopping online has never been more popular, more secure or more accessible. More and more people are taking the convenience of online shopping a step further by purchasing from their mobile devices. (In fact, mobile shopping has burgeoned into a $20 billion a year industry.) There are several options for taking advantage of this opportunity with your SpaceCraft website. Read on and decide which of the following six ecommerce solutions works best for your business.
6 Easy, Affordable Ecommerce Solutions for SpaceCraft Websites (Part I of Ecommerce 101)
October 11, 2012
PayPal is a time-tested, widely-used way to sell online. Once you've set up a PayPal account, you can simply add the link to your PayPal account into the link field of a Call to action block on any page on your SpaceCraft website to redirect your buyers to an easy, secure method to pay you. PayPal charges a flat fee of 2.9% + $0.30 for each transaction.
The Lone Star Animal Welfare League does a great job of leveraging their PayPal account from their SpaceCraft website. They added a Call to action block, which appears as a button on their home page, and it links directly to their PayPal account. Anyone who would like to donate to their nonprofit can simply click the button to be redirected automatically to a PayPal page where they can fill in the desired donation amount and pay from their credit card or bank account.
2. Big Cartel
Big Cartel is an online shopping cart that is free for up to five products and offers an affordable pricing tier for additional products and features. They don't take a cut of your profit and all payment is processed through PayPal. You can either host your store on a subdomain (yourname.bigcartel.com) for free or put it on a custom domain (www.yourstore.com) with any of their fee-based plans. Just link to your store from your SpaceCraft website through the content section called "External navigation item" which will send anyone who clicks on it directly out to your store.
Etsy is a metropolis of a marketplace for "very-very small businesses," as they say. It's easy to create a shop on Etsy and then link to it from your SpaceCraft site, either through a Link content block, an inline text link, or an External navigation item content section that will appear in your navigation bar. When people click on the External navigation item content section (which you can re-title anything you like, such as "Shop," "My Etsy," or "Products"), just like they would on your About or Contact page, they will automatically be redirected to your Etsy shop, where they can easily purchase anything from your inventory. Etsy also has an iOS app and a mobile version of the website (and your shop). They charge some reasonable fees for listing and selling items.
Storenvy is a completely free online store builder (with a couple of fee-based optional features) that has some slick design options. Your store will live on a subdomain (yourname.storenvy.com) which, like the Big Cartel store or Etsy shop, you can link to your SpaceCraft website in a variety of ways.
Wufoo is a custom form builder we offer a connection to that is free for up to three forms. If you opt in to one of their paid plans ($29.95/month and up), though, you can access their Payment Integration feature. This will enable you to build forms that collect information and payment directly from your website through PayPal, Google Checkout, Stripe (which is the one we recommend for SSL connections), and Authorize.net.
Formstack, another custom form builder we offer a connection to, integrates with nine different payment processors, including Google Checkout, PayPal, Stripe (recommended for SSL connections), and Authorize.net. Check out Formstack's helpful infographic for guidance on which one to go with). With one of Formstack's paid plans, which start at $14/month, you can allow people to register for an event, donate to your cause, or fill out an order form, and submit their payment at the same time without leaving your website.