Every year, Entrepreneur releases a list of the top 500 Franchises based on criteria like brand and financial strength, franchisee support, and stability. This year was their 40th annual Franchise 500 Ranking, and needless to say, things have changed quite a bit since that first annual list. With the rise of the internet and social media comes more online reach for franchises, and more competition.
So, how do these top franchises portray themselves online, and what lessons can we learn from studying their website designs, structure, and content? We investigated the Top 30 franchise websites to see what the strongest franchises are doing, and learned some interesting facts along the way (Taco Bell has a wedding chapel at its Las Vegas location?). Read on to see our insights from studying the websites of these top franchise brands.