When choosing a franchise website builder, you should ensure that there is a happy medium between brand conformity and consistency, as well as the ability for franchisees to manage their own pages. Below are some benefits for creating a group of centrally managed franchise websites.
Consistent branding and voice
Consistency is key for maintaining a recognizable brand. You want to make sure that your franchisees are displaying the proper logo, colors, and verbiage on their website and promotional material. With a centrally-managed franchise website network, you can create a standard website template in which franchisees can drop in key information such as their location, photos, and staff bios.
High domain authority
In the world of search engine optimization (SEO), domain authority is an important factor for ranking well in search results. Domain authority is a “score” that search engines apply to your website’s domain. The score is calculated by many factors, such as the age of the domain (the older, the better), the size and quality of the website’s content, and the number and quality of links that point to the website (the more, the better). Websites with a high domain authority have a better chance of performing well in the search results.
If your franchisees have different websites with different domains, they may not perform as well in the search results. When all of the locations are hosted under one domain, the domain authority will likely be higher. This gives an additional benefit to your franchisees - even though their location page may be small, they will benefit because it is tied to a large, robust domain.
Easily add or change locations
When your franchisee location websites are hosted in a centrally-managed system, you can easily create a new website as the number of locations grow. If you need to add a new location, you can easily copy your preferred template and simply drop in the needed information.
Let franchisees focus on the business
Designing and managing a website takes time and effort. As does managing a successful business. With a ready-made franchisee website, your franchisees can focus on the day-to-day tasks of running their business.
Easier to track success
By managing all of your franchisee websites under one account, you can easily see how each location is performing. Ideally, you should always link your website with a Google Analytics account. With a franchise, you can create one Google Analytics account for the entire company, and then create an individual “view” for each location. You can grant access to the business owner and their associates for each individual view (so they can only see their individual location’s performance). This way, your franchisees can see how their website is performing and you can see how your brand stacks up as a whole.