With Internet accessibility at their fingertips through their smartphones, more and more people are researching goods and services before they even leave their house. Not only are they looking at the product or service descriptions, but they are also researching reviews to make sure they are purchasing a product or service that is worth the money they are spending. An estimated 92 percent of consumers read online reviews before making purchasing decisions—an increase from 88 percent in 2014.
Positive reviews tell prospective customers what you are doing right. That could be anything from the quality of the product you sell to the customer service provided when customers call with a problem. Historically, word-of-mouth advertising has been the best marketing resource for a small business, and the Internet has expanded on that. According to studies, 88 percent of consumers consider online reviews as good as personal recommendations. This makes positive online reviews one of the best tools to increase conversion rates.
An estimated 86 percent of consumers will shop elsewhere based on a company’s negative reviews. While it’s true that negative reviews can hurt a company’s reputation and turn away customers, deleting negative reviews from your website can be a detriment to your business as well. In fact, approximately 68 percent of consumers have said that they trust a company more when they see both positive and negative reviews.
To make the most of customer reviews for your business, make sure you stay up-to-date on any new reviews that come in and respond to reviews as necessary. With our SEO packages, we offer online review monitoring so you’ll never miss a chance to engage with your customers.