You put a lot of work into your vacation rental, and the income it brings in is your bread and butter. Don't let your time and money go to waste by getting lost in the competition. To get better exposure and build a professional web presence for your home as a vacation rental property, it has become essential to have a personal website in addition to your HomeAway.com and/or VRBO.com vacation rental listing. On your personal website, you can feature beautiful image galleries, a booking calendar, links to nearby attractions, answers to frequently asked questions, a map, rules and policies, a link to your inquiry form, and social media links.
When you already have a listing on a vacation rental listing website like VRBO.com or HomeAway.com, do you really need to go to the trouble of creating a stand-alone website? We think YES. Consider this: a recent surveyshows that owners who market their vacation rental property through a personal website in addition to a listing site experience 40% greater occupancy rates than those who only use listing sites. A personal website gives you a broader reach to a bigger audience, more creative freedom, and greater functionality. Your vacation rental property is a business - and these days, it’s vital for any business to have a professional presence on the web. So how do you do that in a way that keeps your property occupied?
Here are a few ideas that will yield a great return for an easy investment.
On your VR personal website, you can go into greater detail fielding common questions renters ask, which will save you time spent in individual communication and improve your SEO for niche search terms.
A few of the best ways to do this:
Your listing on vacation rental listing websites has certain limits (number of photos, image file size, character counts, etc). On a personal website, depending on the platform used to build it, you should be able to feature unlimited content on multiple pages, creating a rich visual experience of your property. Here are a couple of ways to optimize your media:
Don’t forget to include a Contact page that includes a map of your property and a link back to your inquiry form so that travelers can request a stay! By having your travelers inquire via your HomeAway.com or VRBO.com (instead of listing a phone number or email address), your protected from many scam and spam emails, and you'll always have a record of the inquiries in your dashboard.
SpaceCraft is an ideal platform for building your vacation rental website. We've built it with small business owners in mind, and as a property owner looking to generate revenue through your vacation home, that's who you are! We've taken into account everything you'll need to create a beautiful, feature-rich website that drives your business:
A personal website may be the linchpin that closes the deal for you, helping give you that edge with renters who are having trouble deciding where to stay. It’s an excellent tool for diversifying your marketing efforts and amping up the experience of your home even before your guests arrive!
Check out our example vacation rental website here!