Make the most out of local profiles
If your website is for a business, then you should make sure to have profiles on major local listing sites. At the very least, having listings on major aggregate sites like Google My Business, Yelp, and Facebook, are essential. These local profiles are important because they provide space for users to leave reviews. These websites also have a very high domain authority, so they appear prominently in search engine result pages. You should also create local profiles on industry-specific sites, like Angie’s List for home services or The Knot for wedding-related venues or services.
Of all the local aggregate sites, Google My Business is likely the most important. The information on your Google My Business listing displays in Google’s “local 3-pack” in the search results and on the map listings. If you want your business to have a strong online footprint, then you should make the most out of these listings by adding posts, including photos, and more.