The Name.com blog published a recent post about the revolution of Internet marketing due to the rise of smartphones. They offer some recommendations for businesses who have desktop-only websites, and at the top of the list, they say, "Have your site built out in HTML5." They go on to explain that HTML5 is the latest in tech and that websites built with it "will be visually stunning no matter what platform (i.e. device or browser) it is on." We couldn't agree more; in fact, based on newly released research by Anchor Mobile, we even take it a step beyond aesthetics. This case study shows an incredible decrease in bounce rate* from 56.31% on desktop to 1.49% on mobile devices displaying their HTML5 website. This seems to indicate that as a general rule, visitors using a mobile device are significantly more likely than desktop users to engage, and if your website is fun to use on their mobile device (for example, built using HTML5), they're even more likely to stay and tap deeper and deeper into your website.