Brand Guidelines
Logotypes
Primary Logo
Usage
Clearspace
In order to preserve the integrity of the Primary Logotype, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace to be around the logotype is equivalent to 1/2 of the height of the logotype.
Minimum Digital Size - 100px width | Minimum Print Size - 0.8" width
Improper Use
Colors
- HEX 63BB46
- RGB 99 187 70
- CMYK 47 0 63 27
- HEX 30343A
- RGB 48 52 58
- CMYK 17 10 0 77
- HEX 8F959E
- RGB 143 149 158
- CMYK 9 6 0 38
- HEX F5F5F5
- RGB 245 245 245
- CMYK 0 0 0 4
- HEX F6A137
- RGB 246 161 55
- CMYK 0 35 78 4
- HEX E74329
- RGB 231 67 41
- CMYK 0 71 82 9
- HEX A04837
- RGB 160 72 55
- CMYK 0 55 66 37
- HEX 58A6CA
- RGB 88 166 202
- CMYK 56 18 0 21
- HEX 44758D
- RGB 68 117 141
- CMYK 52 17 0 45
- HEX 4F4C69
- RGB 79 76 102
- CMYK 25 28 0 59
Font
Effra Font Family
Effra Is the primary brand font and should be used alongside the SpaceCraft brand when possible.
Icon
Partnerships
Partner Lockups
Logotype partner lockups should be scaled to the aproximate same size and center aligned . The minimum clearspace to be around the logotype is equivalent to 1/2 of the height of the logotype. The correct space between partner logo lockups is equivalent to the height of the logotype, with an added divider.
Improper Use
Copy
Correct
SpaceCraft
Incorrect
Space Craft | Spacecraft